Monday, September 15, 2008
The Adidas Consortium group consists of elite boutiques around the world, and this year, Compound has proudly joined its ranks. Along with 22 other stores, Adidas tapped Compound to be a part of the “AZX Project”, and design our own version of the Adidas ZX model. With a choice of seventeen different ZX models as our palette, we chose to run with the ZX500. The result was a design inspired by the Portland culture we sleep, eat, and breath. Lasered roses represent Portland’s nickname, “the City of Roses”, and the insole of the shoe is a topography shot of downtown Portland with an arrow pinpointing Compound’s location in Old Town. The colors: scarlet, black, and white, pay homage to our beloved NBA team, the Portland Trailblazers. Denim fabric was chosen to reflect the casual lifestyle of Portlanders. Because the city of Portland is a haven for outdoor enthusiasts, we chose to implement technical features on the shoe that not only achieve a great look, but also enhance the functionality of the shoe. The honey comb rip-stop material on the shoe, which resembles Compound’s signature logo, also provides lightweight durability and toughness. The 3M used on the back heel and Compound logo provides an added safety feature for trekking, running, and cycling around the city… activities which are part of everyday life here in the NW. With Compound’s version of the Adidas ZX500, we have created a simple, yet complex in attention-to-detail shoe that appeals to both the sneaker aficionado and the everyday person.